The increased need for information
Globalisation with intensified competition has brought about a sharp increase in the need for companies to receive information about their markets. Technological development within certain areas is very fast moving and the more profitable the industry, the larger the number of players who want their share.
The importance of patents, trademarks, designs and other types of protection for intangible assets has risen considerably and the need to protect them cannot be stressed sufficiently.
In tandem with these types of protection, we must, now, watch our competitors more carefully and from an earlier stage. Insufficient knowledge about the activities of others in “your” market may result in adverse consequences and it is a necessity to stay alert so that you neither miss opportunities nor trespass on someone else’s rights.
No surveillance, no awareness
How far have your closest competitors advanced? What patents, trademarks and designs are relevant? Where are they valid? For how long are they valid? What has happened within my company’s technical domain during the last 6 months or even the last month? What licence fees may l expert based on what l know about the market in France or Germany? How far advanced are the Americans and the Japanese?
The questions are many and frequently come from multiple sources in an organisation. Senior management wants one type of information, the research and development divisions another and the Board of Directors yet another Further, the information has to be presented in different ways depending on its purpose.
It is not always easy to monitor the market. In order to make strategically correct business decisions, it is necessary to have a good grasp of the markets multiple components, from competitors and patent holders through to specific technical developments. Monitoring also costs money, involving as it does personnel and other resources. We know from experience the pressures imposed by the need to satisfy the rising demand for ever-faster information flows whilst simultaneously meeting the day-to-day demands of the business. Large sums are at stake. It is vital to think strategically and cost-effectively in relation to your intellectual property rights. We can help you with this process.
Tailor-made
IPS supplies our clients with information tailor- made to suit each individual set of needs. We want to make the often complex result concise and easy to grasp. We relieve you of the burden of extracting essential information and present it in an accessible form for easier decision making.
We help a large number of companies with different types of watches and therefore utilise a broad spectrum of services and databases from which we extract key intelligence. For you as a client this means that, by allowing us to assist your surveillance activities, you receive the benefits of scale that IPS offers, whilst avoiding the need to devote money and other resources to procuring and maintaining up-to-date information. Supporting us we have our complete international network of contacts. As a matter of course, the reports you receive are tailored to suit your particular demands.
IPS – your eye on the market
IPS is the “watching eve” on the market. We work internationally, though focusing on Europe, U.S.A. and Asia. With the resources IPS has assembled, we can satisfy our clients’ needs for high quality strategic watch services and analyses to facilitate important decisions. The aim is to increase our clients’ competitiveness.