IPS analyses and reports on
- Trends
- Statistical data
- Benchmarking studies
What are certain companies and industry sectors doing now and what have they been doing? Have your toughest competitors within your field changed strategy and how does this relate to your company? What trends can be identified? In which areas are your competitors strong? In which areas are you strong?
Through this type of watch, we look at changes in patent protection and technical areas over pre-determined periods in order to, amongst other things, be able to see whether the identified companies or sectors have changed direction or character over time. How active are the competitors? By the time the answer is visible in the market place, the train has often already left. It is important to be observant. Don’t rest on your laurels! Anticipate! Protect your property before it is too late!
The intelligence gathered can be shown in the form of benchmarking reports.